Hotels, especially the larger ones, can be so much more than just a place to rest your head these days. The facilities they offer are becoming more and more diverse and sophisticated – from fully fledged spas to impressive wedding venues and of course locations where business meetings or conferences can be hosted comfortably. With increasing competition from the likes of Airbnb, staying ahead of the game and attracting visitors to the hotel from the broadest cross section of people and businesses has never been more important for hotels.
We’d like to take a look specifically at conferences.
Defined in the Collins English dictionary as “a meeting, often lasting a few days, which is organised on a particular subject or to bring together people who have a common interest”, these business related events can become the bread and butter of the meeting business for a hotel, helping the hotel connect to, and build on their reputation within the local community.
When it comes to conferences, offering the very best in terms of facilities at a competitive price is an excellent way to attract business clients. This doesn’t just mean those facilities that we’d all expect as standard: flexible function rooms that can accommodate your full audience, audiovisual and technical equipment on hand, easy access to wi-fi and catering with great food to help keep everyone’s attention exactly where it’s needed. It’s about offering extras that you may not get elsewhere, being different from and even better than the rest. The world of hotels is a competitive one.
For those larger events – such as medical or academic conferences for continuing professional development, or for large corporate organisations who use impressive conferences to communicate with their staff or customers – the ability to offer a transcript of the event can be a unique selling point.
It brings the customer experience full circle, giving the conference much more longevity by fully documenting the proceedings for future use.
FSTL have all the experience needed to provide a transcript using intelligent verbatim, which means the investment in the conference becomes that much more valuable. Clients receive the full recording of the conference but unnecessary conversation like “ems and ahs”, and, “you know”, are all eliminated. Those critical debates and cutting edge discussions will be captured, meaning they can be shared and ruminated on over the months and years to come. By informing attendees that they will have access to a full transcript after the event, they are able to focus with undivided attention on the speakers and discussions, without getting distracted by note-taking. Sometimes absorbing all the content is difficult – having a transcript to refer to later takes care of that.
Providing a transcript is also a major advantage for those who are unable to attend the event, and they can even form the basis for further training and analysis within an organisation.
Conference organisers themselves can benefit from providing a transcription service too – not just by standing out from the crowd in offering the service to clients, but also potentially increasing revenue by charging a conference delegate a competitive fee for a complete and accurate transcript. Or the fees could even be absorbed within the delegate cost itself and provided to every delegate as standard.
Create a value for money proposition by offering transcription services from FSTL for your next conference, and help add maximum value to the event.