Times are still hugely challenging for so many organisations. While some businesses have just about managed to weather the storm, the past year has seen many organisations around the globe suffer the consequences of the pandemic. Now, more than ever, maximising every opportunity and making the most of every penny spent is hugely important. This is where content repurposing comes in.
WHY CONTENT REPURPOSING…?
Put simply, it is an excellent way to get “better bang for your buck”, as the saying goes.
We’ll give you an example….
You’re running a round table event. Or a webinar. So all you need to do is get people to attend and that’s the box ticked, right? Wrong!
The event itself is just one element within a number of options you can call upon to repurpose the content and make much more of a lasting and effective impact:
- Begin with the event
- Ensure you record it – not just as an audio file but video too
- Transcribe the event
- Upload snippets of video to your YouTube channel
- If you’ve run the event as a roundtable, use some of the content in a webinar
- Do the same for a podcast
- Create shorter snippets that can become highlights to use on your social media platforms
- Transcribe the content and use it to write a blog post
- Segment the content even further, write multiple blog posts and use them to create an e-book
- Create infographics from the blog post stats
The above list alone shows how you can create so many more touchpoints by turning the one event into a multitude of different forms of content. This will not only help attract a wider audience to your organisation, but will mean they can access it in the method which they most prefer. The multi channnel approach is “win win” for everyone.
But remember: don’t just give the content away without any commitment from the audience (ie make it available to download directly from your website or social media platforms). Request an email address so that you can follow up with them at a later date and engage with them to form a more lasting relationship.
TRANSCRIPTION IS THE FOUNDATION
It really is!
By transcribing the content, you’re opening the gateway to repurposing your content and make it more accessible. This comes with 3 huge benefits for your business:
- it’s excellent for SEO – which means it’s excellent for raising your brand awareness and visibility
- it helps to make your content easier to refer back to
- it’s vitally important for repurposing your content into those other written forms
With so many businesses being squeezed in the current economic climate, getting the very best value out everything that you do is essential. At Fiona Shipley we not only have the technology to be able to undertake a quality recording of your event, we also have the skills and expertise to produce a written transcript in a timely manner that will provide exactly what you need to get started on your content repurposing quest.
To find out more about how we can help, please call us on 01737 852 225 or email alex@fionashipley.com.