You may wonder how on earth transcription could be one way in which you could improve your business…
The dynamics of the way in which organisations communicate with their audience, and promote their brands or services have changed unrecognisably over the last decade. Consider how the business world has transformed in its use of presentations, webinars, seminars, conferences, teleseminars, focus groups and the like. Then consider how those changes can be even further complemented and enhanced by additional features – such as quality transcription. Now you can begin to see how transcription services have never been more relevant and important as part of the overall communication package.
So we thought it might be useful to take a look at the top 3 ways in which quality transcription services like we provide here at Fiona Shipley are already having a big impact on our customers.
Increasing reach to improve your business
It’s no secret that we’re living and working in challenging times right now. It’s not just households that are finding their finances are squeezed. Businesses are too. So when decisions are made to invest in events or conferences for marketing purposes, organisers want to ensure they not only have maximum impact but also achieve the maximum “bang for your buck”. Transcripts increase the reach of an event, enabling the business to communicate its ideas and objectives to a larger audience more easily:
- they can be understood by the audience who are hearing-impaired
- they can be accessed by people who were unable to attend in person
Accurate record of important details
Certain events aren’t just a “nice to have”, they’re a legal requirement. AGMs are legally required for both public and private companies that are traded, and keeping a record of an AGM provides a useful account of the issues raised at the AGM and any outcomes that may need to be addressed as a result.
Having an accurate transcript of the AGM that contains all the most important details from the event that is produced in a timely manner is an essential document for any Board. It is also an incredibly useful tool to refer to the following year in preparation for the next AGM.
Easy access
It’s not just about increasing reach. Transcripts make an event more accessible – anyone can access them easily from anywhere and at any time. And there’s no need for exclusive tools or software to run video or audio files.
The bottom line
We’ve all become so used to communicating through technology over the last 2 years, the benefits of which have been the ability to work from anywhere, which helps businesses reduce costs and the time spent by employees travelling around. This collaborative approach to working means people can interact regularly simply at the touch of a button – and the experience can be significantly enhanced by providing transcripts for those “unmissable” events.
It really can improve your business and its bottom line…
If you’d like to record your next conference or event then do call us on 01737 852 225 or email alex@fionashipley.com.